O12 Lab

O12 helps people maintain a healthy lifestyle through their sports nutrition. In 2022, we created the O12 Lab sub-brand and helped them expand into a new sportswear category. The first collection was created for the urban resident and focused on futurism and technology in sports.

O12 Lab. Bringing the future to sportswear

O12 helps people maintain a healthy lifestyle through their sports nutrition. In 2022, we created the O12 Lab sub-brand and helped them expand into a new sportswear category. The first collection was created for the urban resident and focused on futurism and technology in sports.

Services

Design Strategy and Visual Identity ∙ Tone of voice and slogan ∙ Fashion design ∙ Print Management and Consulting

Bureau Team

Sergey Dergachenko / Partner & Design Director

Egor Fomin / Partner & Creative Director
Alexey Mikhailov / Art Director & Graphic Designer

Savva Platonov / Graphic Designer

Bureau Partners

Daniil Landar / Fashion Design
Vladimir Guryanov / Photography

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